REBRANDING DR. MORITA TO ESTABLISH A STRONGER WEB PRESENCE

When Dr. Randall Morita added a new partner, his son Dr. Scott, to his practice, he needed to make some changes. Along with rebranding all marketing materials and local listings, he also needed to attract new patients for Dr. Scott in the Honolulu and Aiea areas.

Dr. Morita’s Business Goals:

  • Rebrand all materials to include new business partner.
  • Migrate the website to a new URL without losing rankings.
  • Attain higher rankings through optimized local listings.

WHAT WE DID

Keyword focused content was added to the site to boost organic rankings

A site redesign was completed with best SEO practices in place. Wpromote also assisted with a URL change and subsequent site migration to ensure no current rankings were lost. Then, on-site SEO efforts commenced. Keyword-rich content was written focusing on primary services, such as Invisalign. An effective link building strategy was put in place to develop the site’s authority in the industry.

WHAT WE ACHIEVED

Throughout the course of the campaign, Morita Orthodontics observed noteworthy improvements in their targeted, higher-volume search terms.

346% increase in
pageviews
24% decrease in
bounce rate
166% Increase
in users
113% Increase in avg.
session duration
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