In an effort to increase brand awareness, we created a prospecting audience made up of Dr. Myers's main demographic in Knoxville. Based on location, age, interests, behaviors, affinities, and demographics, Facebook generated an upper funnel audience of 220,000 that would be served our ads.
To gain web traffic to our website from quality leads, we used Facebook's campaign objective of Web Clicks to drive as many qualified clicks to browse our site. We included valuable callouts such as the offer for a Free Consultation and Free Bleaching Kit upon completion of a comprehensive treatment, and we A/B tested ads within our Brand Campaign as well as our Services Campaign.
With a dual effort between Wpromote's ads and Dr. Myers's team managing the Facebook page, we drove high patient engagement on both our ads and the business page. This promoted high relevancy scores from our ads and increased overall website traffic.
Since we started running ads nine months ago side by side with our engaging page posts, we've seen a dramatic increase in web traffic and positive community engagement on Facebook's platform. Since then, we've seen the following:
CLICKS TO WEBSITE
AVERAGE COST PER CLICK