Attracting and maintaining business online is no longer as simple as optimizing technical factors on one’s website or having built-in SEO. In fact, only a small piece of Online Presence Management pertains to technical website factors. The majority of OPM is made up of moving parts that require constant ongoing work, like content generation and maintaining a robust web presence across multiple different platforms.
Effective OPM is vital to a successful and comprehensive marketing strategy, and our approach to OPM prioritizes quality over instant results. Your OPM campaign will include:
With our Online Presence Management service, you are assigned a dedicated account manager who will actively take charge of your campaign, be your point of contact for any questions, and report on the success of your campaign each month. You will immediately recognize that we have mastered the unique synergy of expert human management and technology to drive the highest possible return on investment (ROI).
Your account manager will evaluate your website to determine how technical factors are contributing to your natural rankings in the search engines. Our strategic SEO initiatives can include:
One of the most important components of creating a successful online presence is the ongoing development of original, high-quality content. This also happens to be the area in which most practices quite often leave a lot to be desired. The ongoing development of great content is not only important for ranking well in the search engines, but is also one of the best ways to create a connection to both current and potential patients online. Quality content gives your business a voice online that is unique to you and can set you apart from your competitors. Your Wpromote Account Manager will not only work with you to create a content strategy that personifies your business online, but will also develop that content for you. Our content strategies are comprehensive and include:
As a small business, it is important to focus your Online Presence Management on targeting local keywords and optimizing your local listings, such as your NAP (Name, Address, Phone) information. Local directories are often filled with misinformation and duplicate listings of your practice that can seriously negatively impact your web presence and online reputation if they are not directly managed on an ongoing basis. In fact, 73% of people say they’d lose trust in local businesses due to inaccurate local listings. We will eliminate that danger by directly managing and optimizing over fifty local listing sites for you. Thanks to our Local Directory Management Technology, your account manager will be able to:
Growing and managing your online reputation is key to creating the kind of rewarding online presence that brings in new patients. We will develop strategies hand-in-hand with you to make sure your happy patients are writing great reviews online where they matter most. We also work with you to identify and resolve potentially negative reviews that could otherwise be damaging to your practice's online brand. It takes time, investment, and ongoing nurturing to build a positive brand offline, and aside from the mechanisms involved, the same is just as true online. Reputation is something that needs to be managed daily and never ignored, which is what we’re here for.
Creating inbound links from relevant, reputable websites is a key element of SEO, and it can give you an edge over your competition. Our approach to link development connects you with the businesses, associations, organizations, and charities in your local community that you are already engaging with. We carefully consider a link’s value from a search engine’s point of view before acquiring it in order derive its maximum benefit. Our link development strategies include: